Invoice Generator for Social Media Agencies
Creative Agency Template
Creative invoices for digital marketing agencies. Bill for content, ads, photo/video, and social media services.
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Billing for Creative Work in India (2025 Update)
Content, ads, reels - we create a lot. But invoicing for creative services has its own quirks. Here's how to stay compliant under the latest 2025 GST guidelines.
Separate Ad Spend from Management Fees
Bundling ad spend with your fee can inflate your taxable turnover. If you bundle ₹2L ad spend with a ₹50k fee, you pay 18% GST on the full ₹2.5L. Always bill them separately or, preferably, have clients pay Meta/Google directly to keep your GST liability clean.
Essential 2025 SAC Codes
Most creative services fall under 18% GST as of September 2025:
- 998361: General Advertising & Creative Services.
- 998365: Sale of Internet Advertising Space.
- 998382: Advertising & Related Photography.
- 998383: Event Photography & Videography.
- 998363: Print Ad Space (only 5% GST).
Social Media Invoice FAQ - India
What is the SAC Code for social media marketing?
The primary SAC Code for social media marketing and advertising agency services is 998361. If your services specifically involve creative graphic design, use SAC 998391 (Specialty Design Services). SAC 998365 should only be used if you are selling ad space directly as a publisher.
Should I include ad spend in my invoice?
Ideally, clients should pay networks directly. If you pay on their behalf, invoice it as 'reimbursement of expenses' under the Pure Agent rule to avoid GST on that amount. Note: If you pay foreign platforms (Meta/Google) yourself, you must pay 18% IGST under Reverse Charge Mechanism (RCM) even if the platform didn't charge you.
Is GST mandatory for freelancers in India?
GST registration is mandatory if your annual aggregate turnover exceeds ₹20 lakhs (₹10 lakhs in special category states). Unlike goods suppliers, service providers are exempt from mandatory registration for interstate services if their total turnover is below these thresholds.
How do I invoice international clients?
For Export of Services, you can invoice without paying IGST (0% tax) by filing a Letter of Undertaking (LUT) annually via the GST portal. You must receive payments in convertible foreign exchange (or INR where permitted) and obtain an FIRC/FIRA from your bank to satisfy export conditions.
How detailed should a content calendar description be?
Be specific about deliverables, such as '12 Static Posts, 4 Reels, 20 Stories'. Detailed descriptions justify the service under SAC 998361, help prevent scope creep, and provide clear evidence of 'service provided' during potential tax audits.
What payment terms should I use for retainers?
Agencies typically use 'Prepaid' or 'Advance' terms. Under GST rules, tax is technically due at the time of receipt of an advance for services, so ensure your accounting reflects this. Setting a 'Due on Receipt' or 'Due by 5th' term ensures cash flow before work begins.