THE SKETCHPAD STRATEGY

Business Terms

explained with Sticky the Stickman

Ever watched a business pitch show and heard words like EBITDA, unit economics, or burn rate and thought “wait, what?” Yeah, same.

Sticky presenting on a business pitch stage

Pick an episode

Learn it once. Remember it forever.

1
What the heck is EBITDA?
EBITDAInvestingProfitability
What the heck is EBITDA?
The Number That Makes or Breaks Business Deals
Sticky runs a coffee cart and accidentally discovers why investors keep asking about EBITDA. A story about beans, loans, and the number that actually matters.
📆 Feb 13, 2026⏱ 8 min story
Read the Story
2
Unit Economics: Are You Making Money Per Sale?
Unit EconomicsCACLTV
Unit Economics: Are You Making Money Per Sale?
Sticky sells 1000 cups and somehow loses money
Join Sticky as he figures out the one metric every founder forgets — and why VCs obsess over it.
📆 Feb 13, 2026⏱ 7 min story
Read the Story
3
Coming Soon
Burn Rate: How Fast Is the Money Disappearing?
Burn RateRunwayStartup Finance
Burn Rate: How Fast Is the Money Disappearing?
Sticky gets funded and goes shopping
Learn why knowing your burn rate is the difference between scaling up and shutting down.
📆 Coming Soon⏱ 6 min story
4
Coming Soon
Valuation: Why Did They Say $1 Million for 10%?
ValuationEquityInvestment
Valuation: Why Did They Say $1 Million for 10%?
Sticky's coffee empire gets a number. But who decided?
A fun breakdown of pre-money, post-money, and why founders and sharks never agree.
📆 Coming Soon⏱ 9 min story

Got a term that confuses you?

Drop a message and Sticky will break it down in the next episode. No question is too basic — if you're confused, so are thousands of others.

Suggest a Term